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the saachi&saachi gutsy new directors
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SAATCHI & SAATCHI’s NEW DIRECTORS SHOW GUTS
TODAY Saatchi & Saatchi staged the 17th New Directors’ Showcase in the Grand Auditorium of the Palais des Festivals.
The spectacular show at the start of the showcase used human puppets to depict the trials and tribulations of a wannabe new director attempting to kick-start a successful career in the industry. The choreography was taken from bunraku, a form of traditional Japanese puppetry. Mind boggling stunts — with limbs being severed and performers travelling through the air in slow motion — portrayed the new director overcoming all the obstacles and rejections to finally take charge of a shoot.
This year’s theme of ‘having the guts’ to make The Saatchi & Saatchi New Directors’ Showcase, captured the resilience and sheer determination new directors need to make it.
The music for the Showcase was written and produced by Malcolm McLaren, the English impresario and musician, best known as manager of punk rock band The Sex Pistols, back in the 1970s.
Saatchi & Saatchi worldwide creative director Bob Isherwood, who hosted the Showcase, said: “It’s probably getting tougher to make it as a director. Today’s climate favours established talent, who are getting the pick of the scripts. But, as our Showcase reveals, there are outstanding new directors around, who have both the talent and the guts and determination to get noticed.” „